Scott MacLean is one of Australia’s leading market researchers, currently employed as Senior Research Director with the Melbourne, Australia, office of Research International, one of the worlds largest ad hoc market research agencies (see http://www.research-int.com for further details). Scott's professional interests include the theory and application of a range of ad-hoc research methods, covering product testing, predictive modelling, trade-off techniques (including conjoint analysis/choice modelling), multivariate statistical methods (including factor and cluster analysis, multiple regression, CHAID, perceptual mapping), pricing research and (of course !) Structural Equation Modelling. He has published and presented many papers on a range of related topics, and is a regular speaker at seminars and meetings within the marketing and social research industry in Australia.
Scott is married with two children (18 and 15 years). His extra-curricular interests include: playing piano, snow-skiing, model railways, sail-boarding, jogging, learning advanced-level German and maintaining a 20 acre property in the Australian ‘bush’.